Bet 9ja is an web-based gambling company that offers betting on major sporting events functioning in Nigeria. Functioning under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with authorization to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google.com and Youtube.com in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites worldwide as of April 2020, according to a current listing by IABC Africa. The company was established by Ayo Ojuroye and Kunle Soname who are its CEO and chairperson respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the headline sponsor of the 2019 edition of Big Brother Naija.