Bet9ja is an web-based gambling company that provides betting on major sporting events functioning in Nigeria. Operating under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites worldwide as of April 2020, according to a recent listing by IABC Africa. Bet9ja was created by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairperson respectively. In 2022, The company became the official sponsor/partner of the Nigeria Professional Football League. Bet9ja was the headline sponsor of the 2019 edition of Big Brother Naija.